Marketing budget plan template4/10/2024 In other words, your revenue and company size are the two main points that define your marketing budget.īelow, I’m showing you two different marketing budget examples for two different company sizes.įirst, a content marketing budget for a small business would most likely include information related to the monthly resources and a breakdown of the content marketing investments that need to be made. Image Source: WordStreamĪnalysing this, calculating your company’s revenue and taking into account the company’s size will help you get to the suggested marketing percentage that can form the basis of your marketing budget. Here’s a beautiful infographic by WordStream that illustrates the three main aspects of a marketing budget. However, it doesn’t only record your marketing expenses, but also helps you to allocate your resources to individual sections of your plan.Īdditionally, if it’s well made and thought through, then it’ll be easier for the marketing team to control if the marketing spend is justified and well spent. In other words, it’s your total budget for a marketing project. To put it simply, a marketing budget is a plan that allows you to decide on the amount of money you’re going to spend on each section of your marketing plan. Let’s start by defining what a marketing budget is. Now Over to You What’s a Marketing Budget? Why Do You Need to Plan Your Marketing Budget? There are no hard-to-understand budget calculators or complex cost trackers, we promise! I’ll be talking you through the process of working on the templates. We’re also sharing four easy to use free marketing budget templates that you can download and work on yourself. How to prepare your marketing budget plan.Why planning your marketing budget is necessary.What’s to include in a marketing budget. More specifically, here’s a breakdown of the topics we’re going to cover: We’re sharing this post to help you understand what a marketing budget is, as well as how you can work on it effectively, whether you’re a small business or an enterprise. In this case, you need to work on what’s called a marketing budget, which, in a few words, helps you make sure you’re not overspending and that you’re allocating your budget where you should. You’re about to launch a new marketing campaign that might require you to perform a variety of marketing efforts, such as website development, advertising, content creation, work on your public relations, etc.
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